Mission & vision.

OpticAg’s mission is to unify and simplify farm operations worldwide.

We envision a future where farmers big and small run connected, data-driven farms that are more productive and sustainable than ever. By bridging cutting-edge technology with farmer-friendly design, we aim to feed a growing world population while empowering those who work the land.

Our story.

Founded by innovators passionate about agriculture and technology, OpticAg was born from the idea that managing a farm shouldn’t require dozens of apps or complex spreadsheets. The team saw how fragmented AgTech had become – and set out to build one platform that brings everything together.

In 2024, OpticAg was founded and development began on its connected farm operations platform, supported by strategic partnerships and investment from industry leaders.

These partnerships extend beyond support and funding – they represent a shared commitment to transform agriculture through connectivity and collaboration.

Today, OpticAg is headquartered in Winnipeg, MB with additional offices in Calgary, AB. Our growing team of agronomists, engineers, and farm experts is dedicated to helping farmers succeed. We’re proud to collaborate with leading ag organizations and farm families on our journey.

Our promise: to keep farmers at the heart of every innovation. From the soil to the cloud, our focus is on practical tools that make farming simpler, smarter, and more rewarding.

Why OpticAg?

Connected Philosophy: We believe in connectivity over complexity. Whether it’s linking a in field or bin yard sensor to a mobile app or farmers to AgTech providers, OpticAg fosters connections that drive efficiency and insight.

Farmer-First Design: Fancy tech is worthless if it’s hard to use. OpticAg is built with direct input from farmers to ensure an intuitive experience that saves time rather than adds work.

Sustainability & Growth: We’re committed to agriculture’s twin goals: higher productivity and environmental sustainability. By helping optimize inputs and reduce waste, we support farm profitability and land stewardship for future generations.

OpticAg is more than a tech company – we’re your partner in and off the field. Together, let’s cultivate the future of farming.